New research from Barclays has shed light on what’s driving the decisions of different generations as they become homeowners for the first time.
And the results show that while affordability remains a universal challenge, what first-time buyers (FTBs) want in a home changes noticeably with age.
Gen Z: Forever homes with work-ready spaces
For the youngest cohort – those in their early 20s – the dream is no longer just a foot on the ladder. Many are skipping the traditional “starter flat” and aiming straight for a “forever home.” They’re on the lookout for properties with space to work from home, reflecting how hybrid and remote working have become part of daily life.
This group values flexibility and future-proofing. Having a spare room that doubles as a home office, or an open-plan living space adaptable to changing lifestyles, is high on their wish list.
Millennials: A balance between lifestyle and location
Those in their late 20s to 30s are more likely to be juggling growing families and careers. According to the research, this generation prioritises properties close to good schools, transport links and green spaces. They’re seeking homes that offer both convenience and quality of life.
Gen X: Gardens and outdoor space
Many people these days are getting on the housing ladder later in life. For FTBs in their 40s and early 50s, outdoor space tops the agenda. A private garden, a patio or access to shared outdoor areas has become a must. This reflects a desire for relaxation and entertainment, and the health benefits that come with being closer to nature.
Why it matters locally
For sellers, understanding these generational priorities can make a big difference. Tailoring how a property is presented – whether by highlighting that spare room as a home office, drawing attention to nearby schools or showcasing a south-facing garden – can help attract the right kind of buyer and achieve the best result.
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