Why December is a wonderful time to launch your home for sale
Thu 06 Dec 2018
Rightmove has been the game changer in all of this. Online property portals such as Rightmove and have completely revolutionised how we buy and sell a home. Now you can search properties for sale from anywhere in the world, anytime as long as you have access to Rightmove.co.uk.
If you are thinking of selling your home, don’t rule December out. Here’s why December is a fabulous time of year to sell your home.
It’s one of Rightmove’s busiest times of year
Boxing day onwards is one of Rightmove’s busiest times. Rightmove report that traffic to their site was 26% higher during the first quarter if 2017 than it was during the last quarter if 2016. Following Christmas Day traffic increases steadily and continues to rise throughout January.
Launching your home for sale for Boxing Day ensures that you are jumping on the opportunity this festive browsing offers.
Perfection takes time
To attract the attention of these online browsers your marketing needs to be the very best it can be. Mediocre marketing will mean that your home will blend into the background. High quality, bespoke marketing will make your home stands out for all the right reasons and command the attention of a potential buyer.
It takes time to get this right. Professional photography accompanied by a beautifully written, poetic description of your home all wrapped up in an individually designed, professionally printed brochure is not the kind of marketing that can be quickly thrown together overnight. To launch ready for boxing day, your marketing plan should be well considered and timed to perfection.
Sit back and relax
Having a launch well planned for Boxing Day means that you are free to enjoy the festive merriments without worrying about keeping your house clean and showing viewers around. Christmas decorations can make a home feel smaller and cluttered so preparing before Christmas and launching after Christmas ensures your decorations will be out of the way and not a distraction for your buyers.
Ready for launch
Hopefully when your home hits the market on Boxing Day your agent will start to receive lots of enquiries. Whilst pre-Christmas buyers may be distracted with preparation for Christmas Day, after Christmas this is another matter. The Rightmove statistics show launching for Boxing Day can be a great opportunity.
Christmas can be the driver for buyers to start searching for their next home. Upsizing, downsizing or divorce, Christmas can bring these reasons to the forefront of a buyer’s mind. The New Year on the horizon can fuel a property search for those wanting a new start in the new year.
Having downtime over the Christmas period gives buyers the time to look for a new home. Looking towards the future buyers begin their search in earnest. Having your home ready to launch in time for this Yuletide influx will give you the best chance to sell your home and make the most of this prime opportunity.
Even though Rightmove openly share this information with Estate Agents, there are few that use this to the advantage of their client. December is still a quieter time for homes coming onto the market meaning that there is less competition. This coupled with the rise in online browsers means it is a wonderful time of year to sell your home. Planning well and launching your home for sale from Boxing Day could be just the right strategy for selling your home but you’d better be quick. The clock is ticking and to make sure there is enough time to pull together high-quality marketing, you need to instruct an agent now.
To get the ball rolling please get in touch with us today. We’d love to hear about your moving plans and are happy to offer advice. Call us on 01757 709955 or email info@jpharll.co.uk
For more help on buying and selling, take a look at our other blogs here http://www.jpharll.co.uk/News-Articles